Characters- No Sugar Essay

Through the characters names all the aboriginal names are given Christian names while the white characters almost without exception are given titles and surnames. This humanizes the aboriginal characters and dehumanizes the white characters while highlighting their position of power. White characters are demonized by their actions as well as their names, they refer to going back to the Tasmanian solution (pg44), showing that they have no regard for the aboriginal’s lives. JP: Racist- he refers to the aboriginal people as natives, and sees them as people who don’t belong.. We Repelled by his cruel treatment towards the Aborigines. Impatient, self-centred- (interrupting) Look, I’m not interested in what you had for dinner. If you’ve got an explanation, just tell me what it is. Frank- The only white character, Frank brown is the only one who has a real relationship with the aboriginals and he is the only one of the white characters who’s afforded a white name. He’s accused of supplying liquor to jimmy. Millie- Persists and does what she believes is right. ‘Stereotypical women’ and caring mother to her children. Supportive mother, takes care of her child when she’s sick- My girls in hospital, we need blankets. Jimmy- Aboriginal, lack of education- â€Å"sorry sir I was on the shit bucket†¦toilet, got guts ache. Impatient and persistent- will not give up on seeing Mr Neville. Says what he thinks –‘You know one thing about Fremantle gaol even some of them screws are polite- not like this place. Native protector  couldn’t protect my dog from fleas. Neville- Racist Believes aboriginals do not and should not have the same power and allowances as white people. Ignorant and Disrespectful: Munday let me give you some advice sugar catches more flies then vinegar. Although reats white people with respect. E.g. Miss Dunn Gran and Jimmy: These are the two characters evolve in the passage through their actions and behaviour . Gran becomes a more noble character and appears benevolent in relation to her family. The Aboriginal family and particularly gran are shown to have extremely strong bonds and care about each other deeply, this is even more noticeable when compared to the indifference of the white chracters This contrasted to jimmy’s behaviour of false sincerity and respect for the white individuals reaffirms gran’s intelligence of character. She delveopes and becomes more of a realistic character who’s clearly has her best family’s interest at heart.

Delivering Lily Essay

The author wrote his story in first person perspective. He started the story by his wonders how delivering a baby might be like. Phillip Lopate was definitely nervous but he knew he would try his best to support his wife. Throughout the story it stays imagery. You can almost feel their emotions and see the scenery. He also uses some dialogue going back and forth with his wife. It first takes place at their home waiting to make sure Cheryl’s contractions were occurring regularly. It almost seemed Phillip was more nervous than Cheryl. Once they arrived to the hospital they got assigned an empty room, â€Å"it was not cozy, it was not charming, it was not tiny, it was not big, it was not even decrepit, it had nothing for the eye to fasten on.† (Lopate 423) Cheryl and Phillip were both disappointed by the room. There were couple words I did have to look up for the meaning, but overall the sentence structures were simple to read. His description made it easy to feel you were actually in part of the story. Also when he described the nurses, it almost felt you knew their personality and what they look like. Phillip goes back and forth by what was happening at that time and his thoughts, I could almost feel I was in his perspective. I cannot relate to this story, but I can understand some situation he mentioned from watching movies and reading books. Many emotions were felt through this special time of Philip Lopate: anxious, nervous, impatient, joyous, blissful, cheerful, loving, and relieved the most noticeable. Phillip is a proud man, proud of his wife and proud of becoming Lily’s father. He wants to record every part of Lily’s life and is planning to write longer on her first year. On the last page, he mentions he will do anything to keep his writing piece alive. He definitely did succeed keeping Delivering Lily alive. Even though I was not able to relate, I am sure everyone who has delivered their baby could have related to this writing piece, but I did feel like I was there with him knowing every detail he was thinking. This story had used all the punctuation structures mentioned in Hieroglyphics from our homework assignment. It was interesting seeing other ways of using a semicolon and the dashes. Overall, the story was full of anxious and loving events on delivering Lily. Both happy parents are ready for the ir journey with their loving child Lily.

Project Time and Quality Coursework Example | Topics and Well Written Essays - 3500 words

Project Time and Quality - Coursework Example Also, a project has a definite product or service that it creates at a given point in time. This defines the uniqueness of projects in the world of business. Projects come with inherent issues and problems. First of all, a project is temporary and due to that, the team members and project stakeholders are not used to working with each other. In practical terms, most projects entail the collaboration between complete strangers who are unified by the need to work together to attain certain defined objectives. Secondly, a project aims at creating a specified deliverable and measurable end and this demands specified processes and activities that must be completed to attain this specific end. Also, projects involve resource constraints. This means that the time, budget and resources for the execution of the project are not infinite but limited. To ensure that these three issues are controlled and optimum results are attained from the project, there is the need for proper planning, co-ordi nation and monitoring (Woodward, 2009). In other words, there should be a plan that will ensure that all team members, irrespective of their diverse backgrounds can work together and attain the objectives of the project. Secondly, there is the need to use planning to ensure that the specific deliverable is created and created according to specification. Finally, there is the need to plan to ensure that resources are judiciously and optimally used for the attainment of the objectives of the research. Thus from the onset of a project, there is the need for the project plan to draw the bottom line or yardsticks and define the scope of the project. This should be spelt out clearly in unambiguous terms and preferably in writing. Personally, I identify three main planning stages in projects. There is the initial planning phase, the contingent planning stage and the monitoring/corrective planning phase. These three planning stages are important in the proper management of projects in organ isations. Initial Planning Phase Project Management is about initiating, planning, executing, monitoring and control and closing processes (Portny, 2010). However, for the attainment of all these stages of project management, there is the need for good planning and monitoring of the project. â€Å"Project Management Plan is a document used to co-ordinate all the project planning documents and help guide the project's execution and control† (Schwalbe, 2010). This means that the Project Management Plan is an integrated set of documents that accommodates all the sub-plans of the project (Knutson, & Bitz, 2006). It is a centralised plan that includes all the various plans for the handling of issues pertaining to the project at hand. Aside being an integrated document, it contains certain centralised matters like the identification of project planning assumptions, decisions on choices and the definitions of resources and constraints (Schwalbe, 2010). So the Project Management plan sets the benchmarks for operations and activities in a project. It identifies the yardsticks and defines 'Where We Are† (WWR) and â€Å"Where We Want to Get† (WW2G). It creates the standard measures for the various activities related to the project at hand. As it sets the standards for what must be achieved through the project, it spells out and clarifies stakeholder rights and responsibilities. In other words, the Project Manag

Financial Accountancy Essay Example | Topics and Well Written Essays - 2500 words

Financial Accountancy - Essay Example The paper will also address the limitations of financial reporting. The concept of corporate governance has evolved from olden days and undergone considerable changes from time to time. According to Solms and Solms (2008), corporate governance can be defined as â€Å"the set of processes, customs, policies, laws, and institutions affecting the way a corporation (or company) is directed, administered or controlled† (p.2). Organisational managements are always eager to update their corporate governance policies in accordance with the needs of the current business environment, because corporate governance principles influence the relationship between different stakeholder groups and the objectives of the organisation (OECD, 2004). Firms mainly focus on their corporate governance strategies to enhance economic efficiency, operational transparency, and shareholder values. As a series of corporate failures and bank collapses over the last decade were attributed to accounting fraud and poor internal check systems, today business enterprises give par ticular emphasis to improving their corporate governance policies. In addition to stating the roles and responsibilities of the board of directors, corporate governance strategies give emphasis to the rights and privileges of stockholders. As per the ICA document A history of corporate governance in the United Kingdom (2009), corporate governance developments began in UK in late 1980s and early 1990s as a result of the corporate scandals such as Polly Peck and Maxwell. Those scandals were resulted from financial reporting irregularities, and hence the government established the ‘Financial Aspects of Corporate Governance Committee’ chaired by Sir Adrian Cadbury. The Cadbury Report published in 1992 recommended a number of measures for increasing the transparency of financial reporting. In

Summary of NY Times article Essay Example | Topics and Well Written Essays - 500 words

Summary of NY Times article - Essay Example This includes the local immigrant community and government officials Mexican families are exceptionally closely associated with each other according to the article. It is a cultural reality which is well demonstrated by this network of people and agencies that ensure the bodies of immigrants are buried in their Mexican homeland. It seems that any family in any country would want the remains of a family member to be returned home from a foreign country, that this is not unique to Mexican families. The government of Mexico, through agencies located in the U.S., assists with paperwork and some or all expenses in the transport of the deceased but most countries do the same. In addition, it seems that the Mexican community, family and friends in the U.S. help out less because of the traditionally strong family bonds present in Mexican society but more so as a result of the new bonds that were generated as a result of being part of a small group of immigrants. They speak the same language thus are drawn tightly together in the unfamiliar new culture. The article suggests that most Mexican immigrants to not intend to stay in the U.S. permanently which is evidenced by the fact that they are sent home to be buried after they die. This may be true but the reasoning given lacks credibility. The tradition of being sent home when one dies does in no way indicate that this was their intention when alive. Many would argue that most immigrants have no intention of crossing back over the border as evidenced by the 12 to 20 million people who are living in the U.S. illegally at present. Measuring intent is difficult at best but the latter argument is more substantive. The ‘industry rising’ Porter refers to in the headline of the article suggests that a new economic opportunity has arisen from transporting the bodies of deceased immigrants back to Mexico yet no where in the article is this inference substantiated. The Mexican

'At the end of the day, competition is the only thing that motivates Essay

'At the end of the day, competition is the only thing that motivates the theories revisited' - Essay Example t to entice the new customers, build partnerships with stakeholders and remain steadfast in lobbying for the sake of their respective business enterprises. All of this adds up to the smooth working mechanisms which an organization undertakes within the midst of ever-growing and ever-present ‘competition.’ The manner in which this competition is given a new twist is dependent a great deal on the ways adopted by the individual employees – in solitude as well as in the form of groups and teams. At the end of the day, competition is the real instigator for change, and a true motivator. Nothing else can beat the hype created by a competitive environment and the users are, rest assured, quite wary of this very tussle. As a matter of fact, motivation comes about within the thick of things when there is competition to bring about the value which the customers are looking towards at having. This motivation is exponentially increased when the organizations understand the very quotient of change happening within the dynamics of business undertakings and processes. Quite rightly so, competition brings in the metaphor of change – a change which eventually promises to motivate the organizational players into giving in their very best. Whether or not this motivation is enough to reap results, and that too of an effective level, this remains highly dependent on the motivation which is being brought about by the realms of competition and competitive activities. The different theories of motivation thus take into account the element of competition coming into their domains. This means that motivation comes about when there are competitive levels doing their very best and thus bringing about a solid ch ange within the dynamics of processes and norms which are relevant with respect to business regimes. Organizational philosophies have long banked on the premise of motivation and if its instigation is happening from the competitive levels, one can be sure that this is not a

Intrusion detection systems Essay Example | Topics and Well Written Essays - 2000 words

Intrusion detection systems - Essay Example IDS is the short form for the Intrusion Detection Systems. These systems basically find out the manner in which unwanted signals towards the systems are manipulated. In fact there are a host of different kinds that come under the IDS heading. Moreover, coming to the point of these manipulations which occur in the first place, we discern that these are the usual attacks that are carried out by the hackers who are skilled and quite adept at their work and even at times, script kiddies do play these tricks whereby they make use of the automated scripts to achieve their objectives. IDS thus looks at the malicious data traffic that is taking place in computer networks as well as tries its best at finding out the spots where the firewall would not play its active part and thus seize the chance of finding the loopholes that might exist within a computer and indeed the whole of the network under question. Thus what is left unattended and undiscovered by the computer firewall is usually caugh t by the IDS which makes its functions look all the more imperative in the related scheme of computer networking and security issues that arise every now and then.Thus vulnerable services are saved from the attacks and applications are saved as a result of the precaution which has been applied.The components which make up the IDS include the sensors, a console and a central engine. They are briefly highlighted here. Sensors play their active part in the generation of events related with security issues.

The Effects Of The Society In The Black Community Case Study

The Effects Of The Society In The Black Community - Case Study Example The movie leaves the audience to ponder whether the young characters were truly morally responsible for their ultimate fate. Looking through the lens of Galen Strawson’s â€Å"Hard Determinism† the movie seems to prove the philosophy that no individual is truly responsible since it requires the ideal determination of the self. The film is based on the black community and the director uses several characters to portray the characteristics and the problems faced by society. Before the beginning of the film, the director supplies statistics, which states that their counterparts in the community kill most of the black males. The story is told through Tre Styles- the main protagonist in the film. Due to some problems in the school, he is moved to the black neighborhood of Los Angeles. His father Furious mentors him there and he is acquainted with two boys- Doughboy and Ricky. Furious is seen to have a conversation with Tre about sex and is seen to teach the importance of having precaution while having sex. The major plot in the film is the presence of the violent neighborhood of the black community and the violence within it. Most of the film revolves around the violence. There are minor plots in the film like the bias of culture in the testing procedures and the gentrification of the society. The Whites did no t take care of the problems faced by Blacks in society. Drug abuse is a minor subplot that underlines the narrative of the film. The film highlights how racial discrimination, lack of communal unity and lack of a neutral approach in all sectors were responsible for the ill fate of the Afro Americans. There are certain cases where the film shows some important incidents that underline the social structure in the country.

The Public Needs to Know Essay Example | Topics and Well Written Essays - 1000 words - 1

The Public Needs to Know - Essay Example Adams and Brantner (2006) reveal that cancer is the number one killer disease in the United States today. The research showed that over one million people in the U.S. are diagnosed with the cancer every year. This is a worrying statistics considering the fact that no drug has been developed that can cure the disease today. The only hope currently is for one to obtain regular screening to aid early detection, which research shows to increase survival chances if treated immediately with the available drugs. Despite this being the case, cancer treatment is very expensive and many American citizens lack the health insurance. Therefore, to arrest the situation, there is urgent need to develop drugs capable of treating this killer disease. The aim of this discourse is to explore the major issues that might arise due to the development of a cancer treatment drug. The issues to be discussed include economic issues and the special needs of the population being served. In addition, the paper w ill describe the processes that will be involved in the development of the program and its benefits to the population. Economic issues Cancer treatments are the most expensive medical treatment in the United States today. ... Analysts argue that this cost is not only worrying, but is also unrealistic in this day and age when the American economy is struggling to recover from recession. Furthermore, everyone involved in this problem is left wondering how we will be able to afford the cost of cancer in the next decade. It is believed that doctors will only recommend treatments depending on the out-of-pocket spending by patients. Currently almost everyone in the country is worried of how the cost of cancer treatment will be met in the future. As a result, the company’s intention to develop a new cancer treatment drug will be of immense benefit to economically. It will result in a reduction in the cost of healthcare, which would lead to a reduction in the government spending on cancer-related treatments (Jonsson and Wilking 2011). Special needs Currently physicians depend use mainly chemotherapy and radiography to treat cancer. However, patients are concerned that these treatment methods are not only e xpensive and not affordable to many, but are also painful. As a result, patients need a new treatment method that is not only cheap and affordable, but also safe and does not involve a painful experience. This special need can only be addressed through the development of a new treatment drug for cancer. Developing the drug will make the treatment of cancer easier and safer than the methods used today. Furthermore, it will enable the treatment of cancer possible even if cancer is diagnosed very late (Adams and Brantner, 2006). The image shows a patient diagnosed of cancer of the skin. Process involved in the development of the program The process involved in the development of a cancer treatment drug is normally cumbersome and takes from 7 to

Deconstruction of an Advertisement Essay Example for Free

Deconstruction of an Advertisement Essay Each day we are inundated with thousands of advertisements which contribute to shaping and defining our world views. As a capitalist society ads are crucial to attract the attention of the consumer. They are everywhere, whether it be a billboard, a commercial or a radio announcement, advertising reaches out and touches almost everyone living in our modern world. The effectiveness of an advertisement campaign has a huge influence on the purchaser. Ads are carefully constructed to appeal to the consumer in order to sell a product and to make a profit. An effective ad appeals to the emotion of the consumer as â€Å"80% of decisions are influenced by dormant emotions in the subconscious. †( ) through the ingenious construction of ad campaigns a consumers purchases are greatly influenced. The CK one ad campaign for the Calvin Klein brand is an excellent of the example of the thought and assembly needed in order to create an effective advertisement. Through the deconstruction of the CK one ad found in the April 2011 issue of Elle Canada it will be shown why the ad was created, how it’s used to grab the attention of its target audiences, and the use of hidden messages and social issues that are being expressed. The target audience of the CK One ad is clearly directed towards women as it appears in a magazine called Elle! Elle Canada has a 90% female readership ( ) whose ages generally range from a younger segment to a middle segment (18 to 34 and 35 to 54). Elle Canada has a large age demographic due to the fact that their articles encompass a broad audience and the magazine contains ads that focus on the younger market as well as advertisements focusing on middle aged women. Although Elle Canada has a large readership age range, the CK One ad seems to be targeting more directly the 18-24 and 24-35 age range. The advertisement incorporates a focus on social media and a ‘rebellious’ look which is often directed towards the younger market. Young people who are still questioning authority and who are still defining themselves will see the dark eye makeup and lassiez-fair ‘detached’ attitude of the model and feel attracted to the ad. Furthermore the ads target audience is aimed towards 18-34 year olds because it uses ‘technology’ to capture the audiences attention. The model is ‘trapped’ in the CK One box and in order to get in the box, the bottom left hand corner of the ad tells you that you can â€Å"Download the App at CKONE. COM†. The ad is definitely towards the 18-34 age group because ‘getting in the CK box’ with a rebellious young woman is ridiculous notion unless you’re a young person with very little responsibility. Finally, although the spending power of the older age groups is greater (Diversity: Targeting the Ever-Changing Marketplace, p35) it is trendy to market to and advertisers remain youth obsessed. The targeted income level for this advertisement seems to be for those from the middle-middle, or upper-middle class. Calvin Klein is an iconic American brand that is moderately expensive and is featured in respected magazines. The median income of and Elle Canada reader is around $70 000 ( ) therefore is it logical to assume that Calvin Kline is directing its ads at those who are willing to spend a little more. This advertisement would also be directed towards the Emulator-Achiever or Emulator groups. Emulators are young and impressionable people who will buy products to help them fit in (Duncan, p75). Emulators would be attracted to this ad because it offers the chance to fit in and join the CK One box; all you have to do is download the app! On another note, this ad would also be directed towards Emulator-Achievers because this group feels more comfortable with uptown brands such as Tiffany, Gucci or Stella Mcarthy and Calvin Klein is a very well known and respected American Brand. This brand offers prestige and it fits in with typical ideas of American wealth. Finally it appears that this advertisement is slightly more targeted for Caucasian’s. The model is Caucasian and there isn’t a single background model or object indicating the inclusion of any other racial groups. Although minorities represent a huge market and are predicted to exceed 1. 5 trillion in buying power, ( Diversity: targeting the ever changing market) Calvin Klein still uses mainly Caucasian models. Despite the fact that the ad features a white woman it could still be directed to a variety of racial groups because the model doesn’t necessarily represent a stereotypical white american girl; almost anyone can be a rebellious youth regardless of your ethnicity. Although her beauty and figure represent the social ideal her ebellious look is not necessarily the ‘norm’ and therefore enables more people to relate to it. Determining the target audience enables us to better interpret and understand the construction of an advertisement. Based on a target market, advertisers use eight main elements to create an ad that speaks to the heart. Ads that create emotional appeal are based on these eight elements; models, setting, copy, sound, color, point of view and details (Dun can, p77). In terms of the CK One ad, the model that was chosen was a young white attractive looking female. The model is in black lingerie and she is in a sexual pose. There is a hyper-sexualization of the model as her cleavage is very prominent and being pushed up against her bra. The models hair and makeup are messy with a ‘bed head’ look which suggest rebelliousness and late night partying which is considered both fun and exciting. Finally the facial expression of the model suggests a sexual and confident attitude. More over the model is very slim and her skin is flawless, her face is clear and her hair is blonde. The ‘perfection’ of the models skin and face reflect the ideals of society. Despite the models dark makeup and ‘bed head’ look she is our societies ideal with her blonde hair and beautiful figure. These ideals that the ad is promoting are completely unrealistic for the average female and it creates body image issues and warps both female and males idea about what an average person should look like. Furthermore through the continual use of impossibly beautiful models our society becomes body obsessed and through this many women and men experience body image issues. The CK One ad has been specifically and ingeniously positioned to promote the preferred reading. Most notable is the is the models physical position within the ad; her body, more specifically her cleavage, is framed between her hands which are pressed against the screen. The positioning of the models hands also frames the word, fuck, which has been discreetly positioned within the ad. The F is seen by the table which is cut off by the models buttocks, the U is seen in the models cleavage and the CK is to the right of the model, at chest level. Furthermore, through the technical code of camera angles the model is close-up with a slight low angle. These technical codes suggest power and intimacy with the model. The Ck One ad could be promoting their products by relating the suggested feelings of power and sexuality with the purchase of the product. The oppositional reading who be through a critical point of view that it is impossible to obtain any type of lasting feeling with a purchase of a material item. As for the captions, they are the only thing that has any coloring which draws attention to them. The most noticeable caption in big bold lettering that says CK One _Jeans_Underwear_Fragrance_ which is right next to the models cleavage. This caption is necessary to inform the reader what is being advertised because the model is only wearing plain black underwear it would be likely to assume that it was the only product. On the bottom left-hand corner of the Ad is says â€Å"Get in the CKONE box Download the app at CKONE. com† this caption really allows us to tie in the key concepts of the ad. The Calvin Klein ad also employs a font that ads to the incorporation of digital media. Lastly the fifth line of writing on the bottom left-hand corner says â€Å"Scan Ad to Reveal More† which could be referring to the hidden message (the word fuck) within the ad. Through the captions is it’s very clear that this Calvin Klein ad is trying to incorporate digital media and sex with the purchase of there products. In terms of the coloring of the advertisement, it is very unique because it supposed to represent screen to a computer or gaming device. The coloring is mostly black and white apart from the bright green which is used to draw attention to the captions. The color green is generally a calming color which represents wealth and well-being however it can also be used to symbolize envy or jealousy. The use of green indicates that Calvin Klein is a desired brand. Furthermore the green coloring is also placed just above the models forehead, this use of specific placement of the color could indicate 1st level cropping in which a models forehead is removed. By covering the top part of the models head with a different color advertisers objectify the model and remove any signs of her intelligence. On another note, the lighting that is used is artificial however it ties in with the setting. The setting is white relatively bare room, which is the ‘Ck One box’. The only furnishings are a stool, a table, two wooden boxes and game console. There is also a door with a visible knob; this indicates that the model is trapped in the ‘box’, however it is an exclusive place that you can get into- if you purchase the product and download the app. However this is where the oppositional reading come in; through the download of an ‘app‘ you will not enter the Ck one box you will not become a gorgeous model. The Ck One ad is trying to promote digital media therefore the bare setting could be used to represent whats behind your screen when you download the app. The limited settings also enable us to focus more closely on the model and the attitude she is giving. Gender representation also plays a key role the preferred reading of this Ad. Although the model is selling lingerie there is an irrelevant sexualization of the model ( Duncan, p. 46) The bra and panties that are being advertised are relatively plain and not the focal point of the ad; instead the ad is marketing the models body. The models cleavage is pouring out of her bra which actually distracts the audience from the bra itself, instead readers are led to believe that this lingerie will help them have the ‘perfect’ body. Furthermore, as mentioned previously, the ad also includes dismemberment. The presence of the green color above the models forehead which suggests objectification. Also the models legs are cut off below the knee which causes the reader to mostly focus on the core body of the model. This greatly objectives the model and females as a whole in advertising. Furthermore, there is also a bit of clowning present because majority of people do not stand in such a contorted position as the stance of the model. Although the model isn’t necessarily in a foolish or silly position her stance certainly is unnecessarily contorted in order to appear more sexual. These gender representations lead to the final conclusion that women are sexual objects to be looked at and played with (Duncan p. 48) All the elements used to construct the ad lead us to the general meaning of the ad: Sex. The meaning is so clear that it is even explicitly written within the ad. The models ‘look’ establishes the preferred reading. The preferred interpretation is that through the purchase of the CK One clothing line you will gain confidence and become sexually appealing while being fun and rebellious. Advertisers use body obsession and female insecurities to help sell products because through the preferred reading consumers believe that will look like the model through the purchase of the product (Duncan p14-15). This leads to us the oppositional reading, it is completely impossible and unrealistic to think that through the purchase of a product you will automatically you will automatically become beautiful and sexualy appealing. The reality is that most photographs of models have been retouched and realistically even the models dont look as good in real life. Calvin Klein has always used a variety of controversial ads ranging from pictures of a half-naked Kate Moss to an ad featuring young children wearing only Calvin Klein underwear. Shock advertising is used in order to generate more press and more profits. The Ck One is not an exception with its use of the subliminal message featuring the word fuck it is a clear example of shock advertising. Ultimately the theme of the ad comes down to rebellious sex. The CK One ad uses a variety of different elements in order to sell its products. First it employs the use of stereotypical gender representations. Although the model is in a ‘powerful’ position as she is staring directly at the camera and looking slightly downwards, she still in an overly sexual stance with very little clothes on. The models brain has been covered with a different color giving off the impression that she is laking intelligence. The model is beautiful and has a ‘perfect’ body. The advertisers played upon female insecurities and there desire for perfection in order to attract customers and make a profit. Another aspect that the advertisers used to attract attention to the ad was the rebellious look and the incorporation of digital media. The ad gives false promises that through the purchase of Calvin Klein clothing you will be a sexy, young rebel who fits in to the CK One box. Consumers should alway be aware of the image a brand is trying to portray and the affect it has on its target audience. Advertisers are trying to sell a message and our consumer society should be aware of how the advertisements shape and impact our everyday lives.

Compliance Between The Patient And Medication

Compliance Between The Patient And Medication Introduction Medication compliance is a significant issue in the care of people with mental health conditions, particularly if the mental health condition is of an enduring and severe nature. The reason for this is that there is an increased likelihood of symptoms returning without the individual maintaining adherence to a prescribed medication regime. Conditions such as schizophrenia, psychosis and bi polar disorder fall under the remit of severe and enduring mental illness and it is reported that medication non compliance is likely to have severe implications to an individuals psychological health and wellbeing (Le Page, 2010). Leahy (2006) estimates that up to 70% of recurrent depression patients and around one half of schizophrenia patients are noncompliant with their prescribed medication and there is also a direct relation between medication noncompliance and an increased need for hospitalisation. This in turn has a whole range of implications in terms of the impact this has on employment, relationships, income, and parental responsibility and of course the impact on resources provided by health providers such as the NHS should also be acknowledged. This assignment will examine and reflect on the case of a 40 year old gentleman with a diagnosis of schizophrenia. The gentleman, who shall be referred to as Mr Smith for the purpose of this assignment (names have been changed to ensure client confidentiality as per NMC guidelines) has been receiving neuroleptic depot medication (Flupenthixol) to treat the symptoms of a schizophrenic condition, however Mr Smith has stated that he no longer was willing to accept the administration of the depot injection because he felt better. The assignment will start by briefly exploring the concept of compliance and the consequences of Mr Smith declining to take the prescribed medication and the potential impact this will have on his mental health. The second part of this assignment will reflect on how the practitioner responsible for the care of Mr Smith addressed the issue of facilitating the ongoing adherence to prescribed medication by focusing on theoretical frameworks that supported and encouraged Mr Smith to review his decision and continue to accept his depot injection. Consideration will also be made to legal and ethical frameworks that should be adopted in clinical practice when addressing the issue of medication compliance. Defining Compliance in Mental Health Care The term compliance is defined by the Cambridge dictionary (2010) as being a process where people obey an order, rule or request and that individuals become willing to do what others want, particularly if the other person is a figure of authority. A core definition of compliance provided by Harvey (2004-09) suggests that compliance is the undertaking of activities or establishing practices or policies in accordance with the requirements or expectations of an external authority. Compliance has been defined as the extent to which a persons behaviour coincides with medical or health advice (Haynes, 1974) and although this is an outdated definition the term compliance persists in mental health care today. In contemporary mental health care there are suggestions that the term compliance has negative connotations and it infers that an individual who does not comply is not doing as they are told by the mental health professional (Gray, 2002). Language and communication is an important tool in mental health and it is important to place the individual with mental health problems first by using terminology that is widely acceptable to both service providers and service users (Manzi, 2008). Repper Perkins (1998) support this point of view and indicate that the use of words like compliance infers that patients are passive recipients of health care who should obey instructions from professionals. As modern mental health care is concerned with developing therapeutic alliances to improve outcomes (Hakan and Jan-Ake, 2010) consequently it has been proposed that the term concordance (Gray, 2002) or the phrase medication adherence (Velligan et al., 2009) should replace the use of the word compliance in an attempt to remove the unequal and passive tone the word compliance has. For the purpose of this assignment the word compliance will be substituted by the term adherence as this implies a more collaborative approach between service providers and service users to approach the issue of medication and treatment. Consequences of Medication Non Adherence in Schizophrenia Schizophrenia is a complex condition and diagnosis is made on the evidence of an individuals reported experiences (symptoms) and observable behaviours (signs) which commonly may include; delusional thinking; hallucinations, thought interference; ideas of reference, thought disorder; social withdrawal; anxiety and depression (Keen, 2003). Psychiatric treatment for individuals almost always involves drug therapy to stabilise psychotic symptoms and to reduce the individuals risk of relapse (Barker, 2003). There are many different pharmacological preparations available for the treatment of symptoms experienced by an individual diagnosed with schizophrenia and they may include preparations that are taken orally or delivered by intramuscular depot injection. Our Client Mr Smith had been having a depot injection called Flupenthixol to treat the symptoms he experienced following his diagnosis of schizophrenia; as a result it is reported that he had felt better and therefore did not want to have the depot any more. Mr Smith had made a decision not to accept his depot medication any longer however it is well documented in the research and evidence base that this course of action and decision will have a significant impact on his health and global well being. Novick et al. (2010) indicates that non adherence with anti psychotic medications, such as Flupenthixol for patients with schizophrenia and psychosis, is significantly associated with an increased risk of relapse, hospitalization and suicide attempts. There is a significant body of evidence that highlights that the symptoms of schizophrenia return without pharmacological treatment and medication adherence and that there are potentially devastating consequences to the individual with a serious mental illness such as schizophrenia if this behaviour of non adherence is adopted (Velligan et al., 2010). Therapeutic Interventions to Promote Adherence As a mental health practitioner it would not be uncommon at some point to experience a clinical interaction with a patient who has made a decision not to continue with their prescribed medication, however the practitioner has the responsibility to understand the reasons behind the patients decision making process and to provide the patient with the biggest opportunity to make an informed and educated decision about declining treatment for a chronic and enduring mental health condition such as schizophrenia. It is important for the mental health practitioner to obtain an understanding of the reasons behind Mr Smiths decision to discontinue his depot medication and to do this the modality of cognitive behavioural therapy can be implemented. Cognitive Behavioural Therapy (CBT) is a form of psychological therapy and aims to help understand the link between thoughts, emotions and behaviour. It teaches individuals skills to overcome problematic thoughts, emotions and behaviour and to find ways of overcoming negative thinking and challenging unhelpful and inaccurate thoughts or beliefs (Royal College of Psychiatrists, 2008). The most favourable outcome from CBT is for the individual to develop skills and techniques that enables them to approach situations in a more reasoned and balanced manner which supports problem solving and increases the feelings of being in more control (Royal College of Psychiatrists, 2008). An important consideration in relation to implementing CBT and for that matter other therapeutic interventions is that there needs to be an established therapeutic relationship between the client and the mental health practitioner to increase the opportunity for success and for both parties to engage in working towards a common goal; for example for Mr Smith and the mental health practitioner to work towards exploring the issues surrounding medication adherence. NICE (2010) recommends that managing the process of engagement requires professionals to have sensitivity to the perspective of the individual and to understand that the condition can have a profound effect on the persons judgment, their capacity to understand their situation and their capacity to consent to specific interventions. The process of engaging successfully with individuals with schizophrenia may at times require considerable persistence and flexibility from professionals and the establishment of trust is crucial. Both parties may have differing views on what the main problem is and how it should be addressed, however the professional can help with finding common ground and this common ground can establish trust and collaboration (NICE, 2010). To address the issue regarding Mr Smiths decision to no longer adhere to his treatment plan and accept his depot medication for the symptoms of schizophrenia the mental health professional will need to enter into conversations to gain understanding of the patients perspective. One way of achieving this is for the mental health practitioner to adopt motivational interviewing so that the two parties can explore the decision (stopping of the depot injection) and negotiate behaviour change (acceptance of the depot) through the individual (Mr Smith) being able to identify, understand and articulate the benefits (remaining mentally well and symptom free) and costs involved (physical, emotional, family, employment for example will all be impacted upon greatly if symptoms return). Rollnick et al. (2010) indicate that simply giving patients advice to change decisions or behaviour is often unrewarding and ineffective and by adopting motivational interviewing a guiding style helps to engage with patients, helps clarify strengths and aspirations, evoke their own motivations for change and promote autonomy of decision making. The four central principles of motivational interviewing are described by Treasure (2004) as being; the use of reflective listening in an empathetic manner to convey understanding of the patients point of view; tease out ways the behaviour or choice conflicts with the wish to be good or viewed as good; respond with empathy and understanding rather that confrontation and finally support the patient in confidence building to understand change is possible. For Mr Smith and his decision to decline any further depot injections of Flupenthixol it may be very easy for the mental health practitioner and Mr Smith to become embroiled in conflict as the practitioner has the evidence base and clinical knowledge to know that a relapse is somewhat inevitable and the impact on Mr Smiths global wellbeing and function would be significant; however Mr Smith believes that he is now well and therefore no longer needs treatment. By using motivational interviewing techniques the mental health practitioner can actively listen to Mr Smiths reasoning behind the decision he has made in relation to medication adherence; support Mr Smith to see the pros and cons of his decision; assess his confidence and elicit a view on his feelings fears and aspirations; exchange information; support with decision making and goal setting. To give an example of how motivational interviewing may be implemented the practitioner may ask questions such as; I want to try and understand Mr Smith about your decision not to have your depot anymore; can you give me your perspective on why you want to stop taking it? So Mr Smith if you were to stop taking your depot, where do you think that would leave you in terms of remaining well? How important is taking this medication for you right now? Would you mind if I shared with you some information and evidence I have about how the depot injection helps people with schizophrenia remain well and symptom free? And; Okay, can I check with you your understanding of the risks of not accepting the depot anymore? This approach to supporting adherence to medication is reported to be beneficial and it is suggested that the body of evidence continues to grow in support of its effectiveness (Rollnick et al., 2010) and with the many applications in psychiatry it is particularly helpful for use in settings where there is resistance to change (Treasure, 2004). However there are some considerations that need to be identified that may impact on the efficacy of motivational interviewing as a technique to support medication adherence. Firstly one issue to consider is that motivational interviewing is a skill that mental health practitioners need to develop and practice and although the principles are described as easy (Treasure, 2004) putting these principles into practice may not be that simple. There potentially could be many different variables as to why adopting motivational interviewing may not be effective in supporting medication adherence. Barriers that may impact on the success of motivational interviewing in supporting Mr Smith to maintain his medication adherence may include; there not being a therapeutic alliance established between the mental health practitioner and Mr Smith. The reasons for this can be numerous, for example Mr Smith may only recently have been discharged from hospital and the mental health practitioner is his new community psychiatric nurse that he has only met a couple of times; Mr Smith may prefer male workers to female workers and vice versa or even Mr Smith may not feel comfortable having mental health practitioners come to his home and feel unable to engage or discuss issues of importance. Another reason that may impact on the efficacy of the motivational interviewing process to support Mr Smiths adherence to medication is that the mental h ealth practitioner may be constrained by time and resources and therefore not able to deliver the therapeutic process accurately or in a timely. Another issue to consider is that Mr Smiths adherence to medication and decision not to continue to accept the depot may actually be based on the schizophrenic condition relapsing and the decision to withdraw from treatment is being made due to reduced insight and understanding. It is suggested that there are potentially a large range of risk factors that can be present and that are related to the patients individual behaviour and understanding of the impact of schizophrenia and psychosis. These variables are classified as patient related and include poor insight, negative attitude towards medication, symptom severity, history of previous non adherence, substance misuse and cognitive impairment. Other variables may also include treatment, environmental and societal issues such as side effects and complexity of medication regimes family support, side effects, financial problems and lack of access to treatment (Citrome, 2010). Legal and Ethical Considerations It is important for mental health practitioners to understand that there are occasions where more assertive and restrictive approaches such as treatment orders or inpatient hospital care are the only way for adherence to medication to be sustained (Chaplin, 2007). The Mental Capacity Act (2005) provides a framework for the making of decisions for people who lack capacity in England and Wales. Under the Capacity Act healthcare professionals are advised that they must work on the presumption that every adult patient has the capacity to make decisions about their care, and to decide whether to agree to, or refuse, an examination, and investigation or in this instance treatment. A patient is regarded as lacking capacity once it is clear that, having been given all appropriate help and support, they cannot understand, retain, use or weigh-up the information needed to make that decision, or communicate their wishes. Therefore in this instance Mr Smith must be presumed to have capacity to make the decision not to adhere to the treatment plan unless there is evidence that he is no longer able to provide reasoned information to support his decision due to the presence of severe mental illness. It would be at this juncture that the mental health practitioner would look to ensuring Mr Smiths best interests are explored and this may result in an assessment under the Mental Health Act (1983), however until this time the mental health practitioner may continue to use the therapeutic alliance and CBT and motivational interviewing techniques to support the adherence process. The success of a therapeutic alliance is often based on trust and to establish trust the mental health practitioner must respect the patients ethical right to autonomy. Autonomy for Mr Smith would be the right to decide and determine whether or not to accept or decline his depot injection even if the refusal meant that his mental health would deteriorate and the consequences to his global wellbeing become severely impaired. It would be unethical for the mental health practitioner to coerce, threaten or manipulate Mr Smith into having the depot injection particularly if he has the mental capacity to make the decision to decline further treatment. For the mental health practitioner to behave in this manner would not only be a breach of professional and ethical conduct it would also potentially jeopardize any therapeutic alliance that had been developed. Addressing Risk Mr Smiths decision to become non adherent to prescribed medication presents a requirement for detailed risk planning and assessment to ensure the well being of Mr Smith, his family and friends and those providing care to him is sustained. Mental health practitioners have a duty of care to assess risk using a formulated tool that has been adopted by their employer and mental health service. The calculation of risk must be based on the practitioners knowledge, skills and competence and value should be placed on the process of risk taking, following assessment and in the context of appropriate management, as it will increase the practitioners ability to help clients to achieve their potential. However, there should be awareness that there may be conflicts between professional accountability and the autonomy of the client (UKCC, 1998). Risk issues that may be identified for Mr Smith are individual and related to the course and nature of his experience of Schizophrenia, this is why it is important for the practitioner to have established a therapeutic alliance with him so that discussions can be held about risk issues and care planning can be done collaboratively to reduce the risk impact. Conclusion Medication adherence in schizophrenia is a complex issue with the consequences of non adherence impacting significantly on the global function and mental well being of individuals who make the decision to not adhere to their medication treatment plan. Through the process of collaboration and the development of therapeutic alliances between mental health professionals and patients it is suggested that adherence can be improved and sustained and that interventions such as CBT and motivational interviewing makes psychoeducation a cornerstone of many adherence interventions (Zygmunt et al., 2002). Mental health practitioners should have an understanding that medication adherence is less likely to occur in patients with severe mental illness who are not engaged with mental health services and who are not exposed to a good therapeutic relationship. One of the most common themes that have been identified throughout this assignment and in the evidence base is that the therapeutic alliance between a patient and mental health professional should never be underestimated particularly when it comes to supporting medication adherence in the treatment of schizophrenia.

Great Gatsbys Report :: essays research papers

CHAPTER 1: Nick Carraway, a young man from Minnesota who recently moved to New York to learn about the bond business, opens his story by describing himself. He is tolerant, slow to judge, and a good listener. As a result, people tend to share their secrets with him, including someone named Gatsby. Gatsby, Nick says, had a beautiful dream, but the people surrounding him ruined that dream. Nick is so disgusted with these people and their New York lifestyle that he has left New York and returned to Minnesota. In the summer of 1922, however, Nick had just arrived in New York and rented a house on a part of Long Island called West Egg. Unlike the conservative, aristocratic East Egg, West Egg is home to the "new rich," those who, having made their fortunes recently, have neither the social connections nor the refinement to move among the East Egg set. West Egg is characterized by lavish displays of wealth and garish poor taste. Nick's West Egg house is next to Gatsby's mansion, a sprawling Gothic monstrosity. Nick is unlike his West Egg neighbors--he graduated from Yale and has social connections on East Egg. One night, he drives out to East Egg to have dinner with his cousin Daisy and her husband Tom Buchanan, a former member of Nick's social club at Yale. Tom, a powerful figure dressed in riding clothes, meets Nick on the porch. Inside, Daisy lounges on a couch with her friend Jordan Baker, a competitive golfer who yawns as though bored by her surroundings. Tom tries to interest the others in a racist book called The Rise of the Colored Empires, by a man named Goddard. Daisy teases Tom about the book, but is interrupted when Tom leaves the room to take a phone call. Daisy follows him, and Jordan tells Nick that the call is from Tom's lover in New York. After an awkward dinner, the party breaks up; Jordan wants to go to bed because she has a golf tournament the next day. As Nick leaves, Tom and Daisy hint that they would like him to take a romantic interest in Jordan. When Nick arrives home, he sees Gatsby for the first time, standing on the lawn with his arms reaching out toward the dark water. Nick looks out at the water, but all he can see is a distant green light that might mark the end of a dock.

World Flight Essay -- Theology

Throughout life, culture implicitly and explicitly communicates ideas to people. Explicit statements are found in songs and art that clearly exhibit a perspective about life. Implicit messages from culture are discovered when compared to the key tenets of worldviews. An example of this implicit communication is found in the song â€Å"Clocks† by the band Coldplay. Based on analysis of the lyrics, the song â€Å"Clocks† expresses the World Flight worldview. To begin with, the lyrics of â€Å"Clocks† illustrate the World Flight perspective of God. A primary example of this idea is found in the chorus of the song. Specifically, the ancient worldview argues that God can be defined as Forms of ultimate perfection from which the earth was made. Additionally, the perspective’s main philosopher, Plato, argued that all of life must be focused on the world of the Forms. These beliefs are found in the song â€Å"Clocks† when singer Chris Martin announces, â€Å"You are and nothing else compares† (2002). Initially, this lyric seems to be a simple statement of perfection; however, the lyric reflects the worldview’s beliefs about God when compared to the World Flight perspective. The lyric becomes a cry to the world of the Forms and to the seeking of that world. The singer’s words are transformed from a mere emotional rant to a spiritual affirmation that nothing in this world compares to the Forms of the next world, expressing the World Flight perspective. Another expression of the World Flight perspective of God is found in the ending measures of the song. As the instruments cease playing, the singer states, â€Å"You are home, home, where I wanted to go† (2002). Based the ancient perspective of God, this lyric reflects the lifelong search for the world of ... ...ion of the World Flight solution to the song reveals the expression of the worldview through a musical format. Overall, the presentation of humanity’s problem and solution in â€Å"Clocks† allows one to conclude that the work embodies the World Flight perspective. In conclusion, the World Flight worldview is expounded in the Coldplay song â€Å"Clocks.† An analysis of the song illustrates the definition of God and humanity that is characteristic of the World Flight perspective. In addition, the worldview’s problem and solution for humanity are presented through the lyrics of the song. While songs often have simplistic meanings of love or loss, a deep examination of music reveals profound philosophical perspectives that have the power to shape thought and action. Works Cited Coldplay (2002). Clocks. On A Rush of Blood to the Head [CD]. Nashville: Capitol Records.

Comparing Hamlet by William Shakespeare and The Killings by Andre Dubus

Comparing Hamlet by William Shakespeare and The Killings by Andre Dubus Losing a loved one to tragedy, especially two most brutal and malicious tragedies as these, will torture the minds of any and all men. Terrifying thoughts, even carefully planned acts of revenge will plow themselves into your brain. It is how we react to these situations that can and will forever define that man, his life, and his actions. In these two stories, Hamlet's father and Matt Fowler's son are murdered with jealous motives of romance, ambition, betrayal and rage. Revenge captures the hearts of both characters, but in different forms. Hamlet sees his fathers ghost and is told if he ever loved his father he is to ?[revenge his foul and most unnatural murder]?. The brutal slayer of Fowler?s son is out on bail and faces minimal jail time for the life of Frank Fowler, Matt?s youngest son. Matt decides to take the law into his own hands and with the help of a friend, plans and executes the murder of Richard Strout. With the killer of his son bar-hopping around town and his wife broken apart with grief, Matt Fowler loses himself in revenge. He begins to carry an unregistered gun hoping to confront Strout and kill him in ?self-defense?. He is defeated in his professional life, losing his nerve as a hard-working bank manager, unable to look his customers in the eye without shying away in fear and grief. Finally confessing himself to a poker buddy, his murderous intentions rush out onto the table. His friend, who?s sympothy and loyalty may be excessive, agrees to help Matt take his revenge on Strout. Hamlet, instead, seeks his revenge alone. When Horatio, Marcellus, and Bernardo take Hamlet to see the ghost of his father, he follows the ghost... ...n a dish served cold. Though he found the nerve to seek his revenge, I doubt he ever stopped replaying the events of that night in his head, wondering if he did the right thing, and if the pricetag for it was going to be hell or prison. Neither Hamlet nor Fowler forgive the men who wronged them, and their lives, consumed with the idea of injustice, were ruined along with almost everyone else?s. For Fowler, the answer was easy: Kill and don?t get caught. He thought only of the best way to get away with it, forgetting his morals and judgement. I question how hard he thought if he should do it or not. His instincts told him to kill, and that is what he did. Hamlet, on the other hand, fought with himself over and over about how to appropriatly handle his revenge, and opportunity presented itself, as it always does, with time. Regretfully, he was mortally wounded.

Disease Trends and the Delivery of Health Care Services Essay

There are many misconceptions about how to help a drug addict. Some people believe conquering a drug addiction is a matter of will power, and an addict who truly wants to end the dependency on drugs can easily turn away from the narcotic. However, drug addiction is much more complex than simply altering behavior. In order to help a drug addict, one must understand that addiction is a chronic brain disease and the battle to overcome it will most certainly be hard fought. 1: Know the signs and symptoms of drug dependency. A radical change in personality may indicate an individual is abusing drugs. Personality changes are a common sign of all types of drug addiction, including alcoholism, a dependency on prescription drugs and opiate abuse. Needle marks may be evident on the arms of someone who is abusing opiates, although many addicts become skilled at hiding evidence of intravenous drug use by injecting the drugs in unseen areas, such as between the toes. Opiate abusers may appear unusually thirsty or sweaty. The pupils of opiate abusers often appear as pinpoints. The frequent smell of alcohol is a red flag of alcoholism. Alcoholics may exhibit irritable behavior, slurred speech, unusually bright or glassy eyes and difficulty expressing thoughts and ideas in a logical manner. Alcoholics often try to hide the physical evidence of their addiction, including empty bottles and cans. Individuals abusing prescription drugs may exhibit sings of intoxication, including clumsiness and slurred speech. Someone with a dependency on prescription drugs may appear droopy eyed. 2: Consider staging an intervention so the addict’s loved ones can demonstrate how the drug abuse is affecting them. An intervention may also include the addict’s colleagues and church representatives. While an intervention will likely be overwhelming to the addict, the intent is not to put the addict on the defensive, and you should carefully select intervention participants. Prior to the intervention, develop at least one treatment plan to offer to the addict. The intervention will mean little if the addict does not know how to get help and does not have the support of loved ones. The loved ones staging the intervention may consider enrolling the addict in a treatment program prior to the intervention without the addict’s knowledge. Participants should prepare specific examples of how their loved one’s drug abuse has hurt them. Often, those staging an intervention choose to write letters to the addict. An addict may not care about self-destructive behaviors, but seeing the pain drug abuse inflicts on others can be a powerful motivator for seeking help. Do not wait until the addict’s behavior has spiraled so far out of control that relationships and situations cannot be repaired. Ideally, the addict should seek help for addiction before consequences, such as job loss, abuse and neglect of loved ones and financial ruin, occur. Be prepared to offer specific consequences if the addict rejects seeking treatment. These consequences must not be empty threats, so the addict’s loved ones should consider the consequences they will impose if the addict does not seek treatment and be willing to follow through with them. 3: Find an appropriate drug rehabilitation program. If the addict is going to be escorted to the drug treatment center directly from the intervention, arrangements must be made beforehand. If an intervention is not necessary, assist the addict in researching both the addiction and recommended drug treatment plans. Be supportive and allow the addict to feel in control of the impending rehabilitation. Contact several rehabilitation clinics and inquire about their services. Don’t be afraid to ask specific questions about their daily schedules and how they handle relapses. Ask if you may tour the facility, and keep in mind that the more receptive the addict is of the treatment plan, the better the chances of overcoming the addiction. 4: Expect relapses. Because drug addiction is a chronic disease, it can be managed, but not cured. Relapses will most likely happen, and the addict should not consider a relapse a failure. However, treatment will be needed following each relapse. 5: Be the best friend you can be. Be there for them (text, call, see them, do fun activities, play sports, hang out, and support their hobbies and interests often. This means you should also hang out with them or suggest a favorite activity of theirs (no matter how much you don’t like it) when they try to shrug off or are offered their substance. Try to remain positive in your outings with them. They need to know that there will be people to support them on the road to recovery. : Encourage and suggest the potential freedoms of new, healthier lifestyles, when the addict recovers. Edit Tips Being that addiction is a physical, mental, and spiritual disease; this too, as well, should be the goal (in this order) to overcoming/meeting the disease head on. Howie I am doing this to help u out because I love u so much and I want u to read this. I have also read this to help me understand. Idk if u understand or not but I love u so much that I want u to get help†¦I love u with all my heart baby please get help. I love you†¦Ã¢â‚¬ ¦love always Cassandra rose dutcher

Ford Motor Co. Case Report

r [Type the company name]| Ford Motor Company: Supply Chain Strategy | [Type the document subtitle]| NICOLE | Table of Contents Page 3. Executive Summary Page 4. Identification Issues Page 5. Identification Issues, Environmental and Root Cause Analysis Page 6. Alternatives Page 7. Recommendation, Implementation, Control Page 8. Conclusions, References Executive Summary This case report addresses the challenges to implement virtual integration in Ford Motor Company, one of the largest automobile manufacturing companies in the world. It focuses on the viability of implementing a supply chain strategy following Dell’s â€Å"Direct Business model† Dell’s direct business model used information and technology to revolutionize the PC industry; it focused on developing effective supplier partnerships and JIT manufacturing becoming a highly horizontal or â€Å"virtual integrated† company. Dell skipped the intermediate retailers, selling to customers directly eliminating the reseller’s markup and the cost and risk associated with carrying large inventories. All this combined gave Dell a leading position in a very competitive market in only a 13 year period time. In 1970’s Ford’s main competition was with General Motors and Chrysler. However with the entry of Japanese companies like Honda, Toyota and Nissan the American firm faced a harder competition. In order to maintain its leading position, in 1995 Ford initiated the Ford 2000 plan; aimed to restructure many of their key processes like Order to Delivery (OTD) and Ford Production System (FPS). They wanted to reduce the OTD from 60 or more to 15 or less days. FPS was created to convert the supply chain from a push type to a pull type basing their forecast, production and inventory decisions on real market demands. The decision to radically redesign Ford’s supply chain infrastructure may significantly affect in a positive way the growth and competitiveness of Ford Motor Company in a short, mid and long term period. I strongly support the implementation of virtual integration and a pulled based system in Ford’s supply chain. It has been proven by Dell’s KPI’s that producing based on actual customer requirements using information technologies for the efficient information flow from the consumers all the way down to suppliers will directly improve the supply chain by reducing inventory levels and the related cost, reducing lead times, making your suppliers, the production systems and the overall SC more responsive and efficient. This new strategy will include the creation of an IT platform which its objective is to support an online operation, it will establish procedures to enable customization and ordering by customers via advanced EDI, this platform will be integrated to the physical dealerships as well so they can transmit in real time customer’s requirements. All customer orders would be taken either via Ford's web site or by phone and then produce. A pull system would be implemented completely. This Platform will also virtually integrated Ford’s supply chain where Ford and all its suppliers would share information by an intranet and Internet to coordinate in real time the flow of materials and production. Issues Identification Industries Differences One major issue is the differences between the auto business and the computer business were compared to Dell’s; Ford’s supplier network had many more layers and many more companies making Ford’s supply chain more complex than Dell’s. Change Management (short term issue) For the reasons above some Ford’s SC staff thought that the Dell’s direct business model will not deliver the same results for Ford. Ford’s staff never faced with the challenge of modifying work flow processes and standard operating procedures, this can result in employees being uncomfortable, dissatisfied and challenged by this new system, therefore they may fall back to their original habits. The adaptation of this new initiative at staff level will be a major challenge for Ford. Purchasing (short term issue, potentially long term issue) Different from Dell’s were purchasing activities reported to product development, Ford’s purchasing division is separate from product development, this is another source of disconnect in the supply chain. The efficient roll-out of new products may be impacted negatively due to lack of communication between these two key departments. Also suppliers were picked based on cost, and little regard was given to the overall supply chain cost. At this level of the supply chain restructuring may be difficult due to corporate history and politics. Information Technologies (short term issue, potentially long term issue) An important issue is the lack of technological knowledge and application throughout Ford’s supply chain, were first tier suppliers well developed IT capabilities interacting with Ford via EDI, but they were not able to invest in new technologies at the same rate as Ford did. The understanding of modernity technology rapidly decreased in the lower tiers of the supply chain. This situation was different to Dell’s supply chain, were by using new technologies Dell shared information in a real time fashion with its suppliers, helping them know Dell’s daily production requirements making the supplier more responsive to Dell’s needs. Also Dell only kept suppliers that maintained their leadership in technology and quality making the overall supply chain more competitive. Lead Times/Production Process (short term issue, potentially long term issue) The production at Ford is based on a predetermined schedule making its production system push based, creating high inventory levels with low turnover, in addition to this; bottlenecks were an issue in the material planning and vehicle production processes. So far this production system created a lead time of 65 days from the time a customer placed an order until the product was delivered, making the overall supply chain inefficient. Environmental and Root Cause Analysis Ford, as any other corporation is looking to achieve the ultimate goal; increase profit margins. The OTD and FPS initiatives established an aggressive goal to reduce lead times from over forty five days to fifteen days. To do this, it is necessary to improve the flow of information throughout the supplier network and reduce manufacturing time. The challenges faced include the unavailability of accurate demand information, poor supplier communication at every level, lack of interaction between product development and purchasing, and resistance to change within the organization. Ford’s current OTD time requires production to guess the real demands. Consumer demand is therefore met through a push rather than a pull manufacturing process. To move to a pull system and to improve demand forecasting, Ford must implement a process that will provide earlier demand notification to the supplier network. They must also be able to immediately link the actual orders to the manufacturing schedule at any of their almost two hundred manufacturing locations. Purchasing must also play an integral role in this process to insure the correct suppliers are receiving the information. Another important step for Ford is to coordinate thousands dealerships to transmit data sales efficiently, Dell’s business model involves direct manufacturer contact with the consumer, this greatly reduces order time by removing middle-man interference and inventory requirements. But for the automobile industry without the distribution channels will be impossible for a potential customer to decide to buy a car without testing it, seeing it and feeling it. For this reason the auto industry lacks this ability. Considering all the issues above and their associated challenges, would be fair to say that Ford’s multi-layered supply chain is in great need of a technological solution to its information sharing and communication needs. Alternatives 1. Keep Ford’s existing supply chain and initiatives of improvement without investing in a new IT platform: The existing initiatives such as FPS and OTD and their overall objectives and their supply management goals are a step in the right direction for providing the necessary data sharing with suppliers and therefore achieve the goals of Ford’s initiatives. Ford will have to rely on the actual technology (EDI) such as phone or email in some cases depending if it is a tier 1 suppliers can depend in a more sophisticated tools such as the FRN or the extranet created to connect ford with its suppliers in the B2B initiative. The advantage of this is that there will not be major changes and additional cost involved besides the ones related to the overall SC efficiency, the disadvantages of this is that it has been proven that any enterprise which is not up to date with the newest information technologies will not stay competitive and in a leadership position within mid and long terms, facing the chance of getting behind in a such competitive market. 2. Support Ford’s FPS and OTD initiatives by creating a specialized IT frame that will help to achieve the virtual integration in Ford’s SC. The initiatives above must now incorporate an advanced IT solution to be linked to the outside groups, tier-2 suppliers and upstream to the distribution network. The IT system will focus on developing the open sharing of real time demand information between the distribution network and the supplier pool. Further development of long-term supply contracts with key vendors and a continued focus on the sub-systems supply format will improve confidence while simplifying and speeding the entire process. Building linkages from the dealerships (Also is necessary to invest in the E-business infrastructure) all the way down to the lowest tiers, so the right people get the necessary data in the fashion and time that is needed to improve the SC. The disadvantage of this will be in the short term and probably midterm period, due to all the effort and extraordinary monetary investment that an initiative like this requires. If the system is poorly chosen, the entire initiative will fail. Technology costs, if not monitored and controlled, can escalate uncontrollably. Also while the platform is operational there may be unexpected issues which the staff and suppliers will not be able to solve causing inefficiencies in the supply chain, affecting Ford’s and its suppliers revenue directly. The advantage is that with an infrastructure like this Ford will virtually have automated its supply chain translating in achieving Ford’s initiatives and therefore their ultimate goal â€Å"Be more profitable and a leader automobile manufacturing company† Recommendation I strongly support the implementation of alternative number 2. Dell’s direct business model will be the guideline to follow when applying this model in Ford’s organization. Although there are several major differences between the companies, Dell’s direct business approach can be applied to every facet of Ford’s operation. The decision to support virtual integration will help redefine Ford as a competitive, cost effective and profitable company. Instead of remaining static, Ford must pursue continually evolve along with the new technologies trends, failure to incorporate the latest information technologies will result in continued inefficiencies and eventually Ford will be displaced from the automobile manufacturing leading positions. Implementation Stage 1 Accurate and timely information should be the primary focus of the IT implementation. For this stage, the existing FPS initiative should be combined more extensively with the existing intranet and extranet. Ford should leverage the B2B capabilities to incorporate upstream ordering information from the distribution network. To minimize risk, stage 1 should be applied on a specific product line and only with key suppliers (pilot projects). Initially, the information sharing may be a simple as providing real time demand to suppliers on a secured web site. Stage 2 Once this first stage has achieved quantitative results the IT objective will be to automate the order-to-scheduling process to adapt processes that would notify suppliers of orders and their manufacturing locations based upon every day orders from the dealerships. The objective is to develop information flow upstream from the suppliers. Ford will need to know on an accurate and real time fashion the suppliers individual daily capacities, only then Ford will be able to effectively allocate orders. Control Understanding this challenge, implementation plans will require phasing and adequate training, with follow through at all levels to ensure a predictable and comfortable transition. This stage should be split into manageable groups, action plans should be in place for addressing specific challenge areas, such as technically issues. The control will focus in monitoring the KPI’s within Ford and its suppliers, by this stage the refined IT solution will help to achieve FPS goals such as lower inventories, faster inventory turnovers, leaner manufacturing process, making the overall supply chain more cost effective and responsive, achieving the 15 days lead-time established by ODT. Conclusion Ford is an example of a company who can evolve at any stage of its existence; it is committed to be leader in the automobile market. They decision to implement major changes within the organization shows the determination to do anything to stay competitive, Ford knows that if they don’t keep up with the new trends, they will lose ground easily over the time. Once again I realize how the â€Å"information† plays the most important role within any organization, the effective and efficient manage of it will smooth any operation helping to achieve the expected results. Whether your company is vertical, horizontal or virtual integrated a key issue is to build based on real requirements delivered in real time. If everything starts with the right step, all of the following levels of the SC will enjoy a more organized and efficient process. Supporting these basic ideas with and efficient IT infrastructure will give the ultimate competitive advantage to any company it is applied. In conclusion if the recommended strategy is implemented successfully and in a timely manner, Ford will be positioned to become a dominant player in the automotive market enjoying great growth and larger profit margins. References Ford Motor Company: SC Strategy Case Study Harvard Business School by Robert D. Austin The Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell by Joan Magretta.

Causes of Rural-Urban Migration

Rural-urban migration is the movement of people from rural areas to urban centers in search of employment and better living conditions among others. Rural-urban migration is most prevalent in developing countries. Rural-urban migration is facilitated by pull and push factors that forces people influx from countryside to cities. Push factors includes; drought, famine, natural disaster, poor living conditions like housing, healthcare and education, agricultural change, unemployment, war and conflict.Pull factors includes; employment, higher incomes, better healthcare and education, urban facilities and way of life and protection from war and conflict. Although rural-urban migration is an integral part of development it is significant for people to understand its causes and consequence for formulation and implementation of effective policies to encourage economic growth. Rural urban migration being flexible and dynamic phenomena cause diversification with a certain degree of commitment. People migration links people transferring them from low opportunities to high opportunities.CAUSES OF RURAL-URBAN MIGRATIONIntroductionRural-urban migration is the movement of people from rural areas to urban centers in search of employment and better living conditions among others. Rural-urban migration is prevalent in developing countries with its degree varying from country to country. Rural-urban migration influences urban growth with expansion of cities and towns covering greater land. As a result of rural-urban migration there is urbanization referring to increase in proportion of people’s living in cities and towns.Rural-urban migration is facilitated by pull and push factors that forces people influx from countryside to cities. Push factors may include drought, famine, natural disaster, poor living conditions like housing, healthcare and education, agricultural change, unemployment, war and conflict. Pull factors include employment, higher incomes, better healthcare and education, urban facilities and way of life and protection from war and conflict (Goldscheider, 19). Cause of Rural-Urban Migration Costs of rural-urban migration outweigh benefits resulting in expansion of cities and towns thus excessive urbanization.Urban planners and decision makers are more concerned with causes and consequences of rural-urban migration and their relationship with economic growth and urbanization. Although rural-urban migration is an integral part of development it is significant for people to understand its causes and consequence for formulation and implementation of effective policies to encourage economic growth. Issues faced in rural areas trigger people’s migration to urban areas. Those people living in rural areas are willingly and unwillingly part of the economic system.Movement of people from rural areas to urban center is triggered by voluntary and involuntary forces. Involuntary are the factors that force people to migrate with no choice bu t to move this are the push factors. Voluntary forces covers all people’s migration by will, this are the pull factors (McCatty, 5). Migration Forces People may involuntary move from rural to urban areas as a result of family disagreements, wars, conflicts, draught, famine and political strife. This factors forces people to seek refuge in urban areas where they can have access to security, food and far from political strife.Voluntary factors such as better employment opportunities force people to move to urban areas. The quality of employment in urban areas is better than in rural. In rural areas people have little education and their payment is low. Those who have migrated to urban areas have gained incentives through better and well paying jobs. Housing conditions in rural areas is worse compared with urban areas; people may voluntarily decide to move to urban areas to have access to better living conditions such as better healthcares, better education and housing (McCatty, 8).Rural land tenure and pattern of inheritance is another factor resulting in voluntary rural urban migration. This cause problem if land tenure is communal whereby you find that land is owned by group of people thus individual having no authority to protect or own the land. This cause conflict during land sharing forcing many people to be landless thus opting to move to urban centers. Rural social structure and cultural values may cause conflict among rural population forcing some people to move to urban areas.Different ethnic communities have different cultural values and social structures which may differ resulting to cultural conflicts thus people’s migration to urban areas where they can’t experience cultural conflicts. Rural people when offered with better options of earning living which are not demanding like rural farming and which is more financially rewarding, they are likely to accept. Depending on the country, farming gives seasonal employment with no eno ugh income to sustain rural people thus being forced to move to urban areas in search for better and well paying jobs (McCatty, 9).Issues faced in Rural Areas – Changes in educational system as a result of what is being taught in school vary from their traditional norms. In rural areas, cultural values and norms undergo changes due to influence from foreign entities and missionaries. In rural areas people experience low and high global economy due to drop of prices thus their sustainability being influenced. During economic recession they are the first people to be affected. This triggers their movement from rural to urban for search of better opportunities.People in rural areas are exposed to films, radio programs and recent television series from cities. When exposed to this urban life, their living conditions decline due to exploitation of resource in need of living like those in urban areas. Many people are not able to cope with this situation in rural areas and they opt for urban areas where they can have better life with access to all these facilities. Living condition for most rural people have changed for better with improved medical care, improved health and longevity which has contributed to increase in population in rural areas thus pressure on the limited resources.These forces some people especially young incase the land ownership in the rural was communal they move to urban centers where they can be accommodate without congestion (McCatty, 7). Influence by outside developed world on people’s culture and way of life contributes to people’s movement to urban areas. Media influence has made people recognize their state of poverty. This has made people think of change and they think the only option to move to urban center for white collar jobs and better living conditions.People’s perception of better life changes their success in rural areas; people have changed their notions about educations and holding higher positions. This has facilitated people movement from rural area to urban in search of better education which can lead to higher incomes thus increasing their future income. Increase in income increases people’s consumption. People believe that by having firsthand accounts their living conditions will be improved in urban areas (Agesa and Sunwoong, 60). Poverty Poverty is experienced globally in third world nations especially by rural population.Developmental policies in various countries are more concerned with poverty alleviation resulting to economic growth. Most people in developing nation live under poverty with urban poverty being constant with majority living in rural areas. In those countries with agricultural based economy, those residents who are poor lack access to resources thus high level of inequitable and inequality distribution of resources. Most people living in rural areas are women and children who practices subsistence farming.Poverty contributes to people‘s mo vement from rural to urban areas in search of better and well paying jobs to alleviate poverty (McCatty, 9).. Urban Informal Sector Unlike the formal counterpart of urban informal sector, there are activities of all kind which are unregulated and small scale in nature. Most people in urban areas create their own employments, start their businesses and even work as a small-scale family enterprise. These jobs includes, street vending, hustling, sharpening of knife, drug trafficking, maize roasting and even prostitution.Others find better jobs like artisans, mechanics, carpenters, barbers, personal servants and maids. Some becomes successful business people with several employees thus earning more income. Those people venturing in informal work are mostly rural migrants who have little skills and they earn enough income just to sustain them. Informal sector has a link with formal sector and offers employment opportunities to those people who can’t access jobs in formal sectors. Informal sector acts as a safety net for those rural people who fall back if things don’t work out for them.Informal sector has been categorized among those factors causing rural urban migration since it reduces individual risk of being unemployed once they migrate to cities (McCatty, 12). Government policies to some extent cause rural urban migration. Those policies supporting disproportionate increase employment opportunities and in wage rate in urban centers leads to imbalances in rural urban landscape. Rural urban migration contributes to increased rate of unemployment in urban areas.As a result of difference in wages there are urban bias encouraging people to move from rural to urban thus urban bias resulting to rural-urban migrations (Agesa and Sunwoong, 72). Modernization of Agriculture Agricultural modernization contributes a lot toward rural urban migration especially in developing countries. Agricultural modernization involves use of machines and artificial fertiliz ers for agriculture. This result to need of few workers in the farms and farmers doesn’t require farm manure but use fertilizers. This reduces employment opportunities for rural people especially youths and men.Those farmers who used to keep livestock lose market for their products like manure thus being forced to look for alternatives in urban areas (Goldscheider, 27). Natural Disasters Natural disasters like floods, earthquakes and landslide contribute toward rural urban migration. These natural disasters destroy people’s properties and crops leading to poverty and insecurity. To seek for safety and alternatives people prefer moving to urban areas where they can have guaranteed safety from such disasters (Agesa and Sunwoong, 68).Other Factors Other factors like primitive conditions in rural areas forces people seek civilized ways of living in urban areas. Bullying, death threats and disown from society as a result of certain offense may force one seek refuge in urban areas where there is no cultural or community rules to be followed. Slavery in rural areas may force people to move to urban areas mostly children and youth who finds it difficult to put up with work they are given by parents or in plantations.Poor chances of finding courtship may be a contributing factor in that; one may think that in urban areas there are many people where s/he can have chance of choosing from different people (Goldscheider, 41). Conclusion Not only rural people but people in general are attracted to urban areas because they think that urban areas have better and greater opportunities than rural. For many who move to urban they end up in poverty. Rural urban migration being flexible and dynamic phenomena cause diversification with a certain degree of commitment. Migration helps in linking people and transferring them from low opportunities to high opportunities.Rural urban migration contributes nearly to 60 percent of urban growth and it occurs at a particular se tting which is marked by limited industrial but quick commerce centered growth in cities.Works CitedAgesa, Richard & Sunwoong Kim, â€Å"Rural To Urban Migration as A Household Decision: Evidence From Kenya, â€Å"Review of Development Economics, Vol. 5, 2001, pp. 60-75 Goldscheider, Calvin, Rural Migration in Developing Nations, Boulder and London: Westview P, 2003 McCatty Machel, the Process of Rural-Urban Migration in Developing Countries, Ottawa: Ontario, Carleton University, 2004

From Bondage to Freedom (Fredrick Douglass)

From Bondage to Freedom In the early days of slavery, Frederick Douglass published a narrative that will be forever remembered in history. â€Å"Narrative of the Life of Frederick Douglass† is a recount of the harsh life on the plantations before his escape to New York. He describes the senseless acts of cruelty on the part of the masters, as well as the degraded lives of the slaves. This narrative provides a powerful description how ignorance was used as a tool for slavery, the damaging effects on slaves and slave owners, and the knowledge to the path of freedom for African Americans.Although the journey that Douglass suffered through was hard and extensive, he made his mark in the world and it is still appreciated today. Frederick Douglass was born in a slave cabin, in February, 1818, close to the town of Easton, on the Eastern Shore of Maryland. Frederick Douglass, whose full name is Frederick Augustus Washington Baily, was abandoned by his mother when he was just a baby an d then was raised by his grandparents. Douglass never knew his father and according to him and nearly everyone, â€Å"†¦opinion was also whispered that my master was my father† his father figure was a white man ( NLOFD, 1).When Douglass was around the age of six, his grandmother took him to the plantation of his master and left him there. He stayed there with his master for about two years then he was relocated around the age of eight where he was sent to Baltimore to live as a Page 2 houseboy with Hugh and Sophia Auld, relatives of his master. Not long after his arrival his new mistress taught him the alphabet. The lessons soon came to a cease when Hugh said â€Å"learning will spoil the best nigger in the world† (Chapter 6).When her husband forbade her to continue her instruction, because it was unlawful to teach slaves how to read, Frederick took it upon himself to learn. This marked the turning point when Frederick Douglass started to become a man. Frederick D ouglass’ narrative was written to expose how ignorance was used as a tool for slavery. He shows how white slaveholders maintain slavery by keeping their slaves ignorant and oblivious to society. At the time Douglass was writing, many people believed that slavery was a natural state of being.They believed that blacks were incapable of participating in civil society and thus should be kept as workers for whites. Mr. Auld, Douglass’ master, makes this evident by stating† A nigger should know nothing but to obey his master-to do as he is told to do. † Slave owners would keep slaves unaware of simple things such as birth names and birth dates. Douglass shares his grief of not knowing his age by stating â€Å"A want of information concerning my own was a source of unhappiness to me even during childhood. The white children could tell their ages.I could not tell why I ought to be deprived of the same privilege. I was not allowed to make any inquiries of my master concerning it. †(Chapter 1) The master withheld this information because things like birthdays give a person self-identity. Self-identity leads to self-worth, and this was not a desirable quality to have in a slave if you're a slaveholder. They also controlled the language of the slaves by annihilating the mother tongue. This limited the Page 3 communication between slaves and controlled interaction also kept uprising and revolt to a minimum.Literacy and formal education of slaves was not allowed . The more a slave knew about the language of another country the more he is able to move through all levels of that society. Slave owners believed that their captives would learn their secrets, and would be slaves no more. Slave owners could not fool a slave that knew their language, and being a fool is one of the basic ingredients to the conservation of the slavery system. Douglass reveals the damaging effects on slaves through various angles. He describes Aunt Hester’s brut al beating by Mr.Plummer most vividly stating â€Å"He then said to her, â€Å"Now, you d——d b—-h, I'll learn you how to disobey my orders! † and after rolling up his sleeves, he commenced to lay on the heavy cow skin, and soon the warm, red blood came dripping to the floor. † The treatment of slaves as property is another subject the author focuses on. He highlights that slave owners believed that their captives were not human and were not treated as such. He also describes how slaves were often passed between owners, and how family separation severed bonds. Douglass’ describes his own pain by expressing â€Å"I eceived the tidings of [my mother’s] death with much the same emotions I should have probably felt at the death of a stranger† (Chapter 1). Slaveholding was destructive not only to slaves but to slave owners as well since the corrupt power that the slave owner enjoyed over their slaves had a harmful effect on the slave owners moral health. Before slavery corrupts Sophia Auld’s good nature, she is a kind, affectionate person. She is corrupted by slaveholding when her husband said to her â€Å"if you teach Page 4 that nigger how to read, there would be no keeping him. It would forever unfit him to be a slave.He would at once become unmanageable, and of no value to his master† (Chapter 6). This treatment of slave led the slave masters down a path to destructive moral health that would not be accepted in today’s society. Just as slave owners deny slaves of knowledge and education, slaves must seek education and knowledge in order to chase freedom. Douglass gains this knowledge by reading a book called The Columbian Orator, which contains a philosophical discussion between a master and a slave. In the dialogue, the master lays out the argument for slavery, and the slave disproves each point, eventually convincing the master to free him.After Frederick Douglass reads The Colombian Orator, he realizes the truth about ignorance, freedom, and knowledge. Douglass writes, â€Å"It was this everlasting thinking of my condition that tormented me. There was no getting rid of it. [†¦] The silver trump of freedom had roused my soul to eternal wakefulness† (Chapter 7). Douglass also describes his path to freedom. He clarifies, however, that this section of the book does not describe the exact means of his escape. He does not want to give slave owners any information that would help them prevent other slaves from fleeing to the North.Though he does not give a physical description of how to escape from slavery, he does inspire slaves to gain the knowledge to one day seek the path to freedom. The â€Å"Narrative of the life of Frederick Douglass† shows how white slaveholders perpetuate slavery by keeping their slaves ignorant, the damaging effect of slaves, and also how slaves must seek knowledge and education in order to pursue freedom. The novel lets t he readers Page 5 feel the cruelty and hardship of Douglass’ life. Douglass’ writing reminds people of the harsh reality of slavery, and what it takes to overcome the circumstances.